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ott.

The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

© Copyright 2026 Ott. All Rights Reserved.

About
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Product
  • Documentation
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Use Cases
  • CAMPAIGN TRIAGE
  • CONVERSION & CUSTOM KPI TRACKING
  • CRYPTO & WEB3 AGENCIES
  • FOREX & PROP FIRM AGENCIES
  • HIGH-RISK & REGULATED AGENCIES
  • iGAMING AFFILIATES & OPERATORS
  • MULTI-BRAND CLIENT MANAGEMENT
  • SIGNAL PROVIDERS & COPY-TRADING
  • TELEGRAM CONVERSION TRACKING
  • TOPUP & BUDGET TRACKING
Comparisons
  • vs. Adzooma
  • vs. AgencyAnalytics
  • vs. ClickGram
  • vs. DashThis
  • vs. Databox
  • vs. Google Looker Studio
  • vs. Madgicx
  • vs. NinjaCat
  • vs. Revealbot
  • vs. Supermetrics
  • vs. Swydo
  • vs. TGTracker
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TELEGRAM CONVERSION TRACKING

Telegram tracking is a feature.
Not a product.

Standalone Telegram trackers charge you $750/month or 2% of your ad spend — for a single feature. Ott includes Telegram conversion tracking inside a full agency analytics platform. Same tracking. Ten times the value.

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ATTRIBUTION
Per-ad
Know which creative drove each join
META CAPI
Real-time
Joins fed back for algo optimisation
PRICING
Flat rate
Not per-join. Not % of spend.
PLUS
Full platform
Analytics, triage, hierarchy, budgets
THE PROBLEM WITH STANDALONE TRACKERS

You're paying for a tracker.
You need a platform.

Telegram trackers solve one problem: attributing joins to ads. But running an agency means solving ten problems. Why pay for one and cobble together the rest?

🧩

The stack tax is killing your margins

A standalone Telegram tracker + an analytics tool + spreadsheets for budgets and fees + another tool for client reporting. That's $2,000+/month across 4 tools, 4 logins, and zero data integration. Every tool sees a slice. None sees the whole picture.

💸

Per-join pricing doesn't scale

Standalone trackers charge per event (~$0.09/join) or a percentage of your ad spend (~2%). At 5,000 joins/month across 10 brands, that's a serious line item — for a tool that only does one thing. Scale your channel growth and your tool costs scale with it.

📊

Tracking without analytics is half the story

You know 847 people joined your Telegram channel this month. Great. But which brand were they for? How much budget is left? What's the FTD rate from those joins? A tracker tells you someone joined. A platform tells you what it means.

🏗️

No client hierarchy, no team management, no fees

Standalone trackers don't know about clients, brands, or accounts. They don't track budgets or calculate your commission. They don't provide viewer seats for clients. You still need everything else — they just solve one piece.

HOW OTT'S TELEGRAM TRACKING WORKS

Same attribution engine. Entire agency platform around it.

Meta can't see Telegram
Click ID Capture
When a user clicks your Meta ad, Ott captures the Facebook Click ID (fbclid) on your landing page. This is the attribution anchor.
Generic invite links lose data
Unique Invite Links
Each visitor gets a unique Telegram invite link. When they join, Ott matches the join to the specific ad click that brought them.
Meta doesn't know about the join
CAPI Integration
The join event is sent back to Meta via the Conversions API with the original fbclid. Meta's algorithm learns what a "good click" looks like — and sends you more of them.
Cost per join is a mystery
Full Attribution Dashboard
See cost per join per campaign, per ad set, per creative. Identify which audiences and creatives drive the cheapest, highest-quality community members.
Tool sprawl
Everything Else Built In
Campaign triage, client hierarchy, budget tracking, FTD logging, fee calculation, viewer seats — all in the same platform. One login. One invoice.
Paying per join
Flat Monthly Pricing
No per-event fees. No percentage of ad spend. Scale from 100 to 10,000 joins/month — same price.
DEEP DIVE

The tracking engine under the hood.

STEP-BY-STEP FLOW

From Meta ad click to attributed Telegram join in 4 steps.

This is the same technical flow that standalone trackers use. The difference is what surrounds it.

1. Ad click → User clicks your Meta ad. Arrives on your landing page. Ott's script captures the fbclid.
2. Invite link → The landing page shows a unique Telegram invite link generated by Ott. One link per visitor.
3. Join detected → User joins your Telegram channel/group/bot. Ott's bot integration detects the join and matches it to the invite link.
4. CAPI postback → The conversion event (with original fbclid) is sent to Meta via Conversions API. Meta records it as a conversion for the specific ad.
VS. STANDALONE TRACKERS

What you get for the same price (or less).

Standalone Telegram trackers charge $750/month or 2% of spend for join attribution alone. Ott Agency at CHF 749/month includes:

Telegram conversion tracking with per-ad attribution and CAPI integration
Full Meta campaign analytics: CTR, CPC, CPM, ROAS, and funnel breakdowns
Campaign triage: no-spend alerts, CPM spikes, spend drops across all BMs
Client → Brand → Account hierarchy with unlimited accounts
Budget balance tracking with overdraft alerts
FTD and custom KPI logging with CSV import
Revenue and fee tracking with Private Mode
Client viewer seats and team role management
SUPPORTED TELEGRAM TYPES

Channels. Groups. Bots. DMs.

However your Telegram presence is structured, Ott can track it.

Channels: Track new subscribers joining your public or private channel
Groups: Track new members joining your community group
Bots: Track bot start events — useful for onboarding flows, signals delivery, and registration bots
Each Telegram entity maps to a brand in Ott — so attribution is always per-brand, per-campaign
SCOPE COMPARISON

A tracker does one thing. A platform does everything.

Here's what you get with a standalone Telegram tracker vs. Ott.

Feature
Telegram-Only Tools
Ott
Telegram join attribution
Yes
Yes
Meta CAPI integration
Yes
Yes
Bot / channel / group support
Most
Yes
Full Meta campaign analytics
No
Yes
Campaign triage & alerts
No
Yes
Client → Brand → Account hierarchy
No
Yes
FTD / manual KPI tracking
No
Yes
Budget balance & overdraft alerts
No
Yes
Revenue & fee tracking
No
Yes
Client viewer seats
No
Yes
Team role management
No
Yes
REST API + MCP endpoint
No
Yes
Flat monthly pricing
Rarely
Yes

Standalone trackers include tools like TG Tracker, ClickGram, Optivyro, and AdTarget. See detailed comparisons →

“

The Telegram tracking was the main reason we signed up. Finally we can see which Meta ads are actually driving Telegram joins instead of guessing. Our ROAS improved by like 30% after we started using it.

Marcus
Founder, regulated-niche agency
DETAILED COMPARISONS

Explore more

Ott vs TG Tracker
Head-to-head: full platform vs. standalone tracker at ~2% of spend.
Ott vs ClickGram
Feature-by-feature comparison with the affiliate-focused tracker.
Signal Providers
How signal providers use Telegram tracking to grow paid channels.
Common questions

Frequently asked questions

How is Ott's Telegram tracking different from TG Tracker or ClickGram?

The tracking engine works the same way: capture Meta click IDs, generate unique Telegram invite links, detect joins, send CAPI events. The difference is everything else. Ott includes full Meta analytics, campaign triage, client hierarchy, budget tracking, FTD logging, fee calculation, and client seats — all in one platform. Standalone trackers only do the tracking.

Do I pay per Telegram join?

No. Ott charges a flat monthly fee. Telegram tracking is included in the Agency plan (CHF 749/month). No per-join charges. No percentage of ad spend. Scale from 100 to 50,000 joins/month — same price.

Does the CAPI integration actually help Meta optimise?

Yes. When Meta receives join events via CAPI with the original fbclid, it learns which types of users actually join your Telegram channel. Over time, Meta's algorithm sends you higher-quality traffic — users who are more likely to join, not just click. Agencies typically report 20-40% reduction in cost per join within the first few weeks.

Can I track joins to private channels?

Yes. Because Ott generates unique invite links per visitor, it works with both public and private channels. The bot integration detects joins regardless of channel visibility.

What if I have multiple Telegram channels across different brands?

Each Telegram channel maps to a brand in Ott. So if you have a forex signals channel, a crypto channel, and an iGaming channel, each gets independent tracking, attribution, and cost metrics. They're all visible in one dashboard.

Can I use Ott just for Telegram tracking without the rest of the features?

Technically yes — you'd only use the Telegram tracking feature. But you'd still get access to everything else at the same flat price. Most agencies start with Telegram tracking and quickly adopt triage, hierarchy, and budget tracking because it's all there.

Built for the work
you actually do.

The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.

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