The client topped up €25k.
You're already at €23k.
Your client prepays a monthly budget. You run campaigns across multiple accounts for multiple brands. Without real-time balance tracking, the first time you know you've overspent is when the client calls.
No credit card required
You manage other people's money.
Without a balance tracker.
Agencies running prepaid budgets for regulated-niche clients are managing tens or hundreds of thousands in ad spend — with nothing better than a spreadsheet telling them what's left.
Overdraft = lost client
The client allocated €50,000 this month across 3 brands. You thought you were pacing fine until two campaigns spiked overnight and you woke up at €48,700. By EOD you're over. The client doesn't care about your spreadsheet timing — they care that you spent their money without permission.
Spreadsheet pacing is always behind
You pull spend from Meta every Monday. Update the spreadsheet. Calculate remaining balance. But it's already Tuesday — and the weekend campaigns ran hot. Your "real-time" view is always 24-72 hours stale. In high-volume campaigns, that's thousands of dollars of drift.
Multi-currency makes it worse
Client A pays in EUR. Client B in USD. One brand runs from a GBP account. Your spreadsheet converts at last week's rate. The actual balance depends on today's exchange rate and today's spend. Manual tracking can't keep up.
Budget shifts when accounts get banned
Account 003 just got restricted. You need to move its remaining budget allocation to account 004. In a spreadsheet, that's a manual adjustment you might forget. In Ott, the brand-level balance recalculates automatically when spend shifts between accounts.
Prepaid budget tracking that works like a prepaid card.
How budget tracking works day to day.
Client tops up. You spend down. Balance is always visible.
Think of it like a prepaid debit card for ad spend. The client loads it, you draw from it, and both of you can see the remaining balance at any time.
One client. Three brands. Three separate budgets.
Your client operates brands in different geos with different budget allocations. Each brand gets its own tracked balance.
The alert that saves the client relationship.
When spend approaches the budget limit, Ott alerts you. Not after you've overspent — before.
We manage 12 clients with probably 30+ brands total. Before Ott, I was constantly switching between Meta Ads Manager, spreadsheets, and our internal tools. Now everything's in one place. Can't imagine going back.
Frequently asked questions
How does budget tracking work?
You set a budget allocation per brand (e.g., €50,000 for Brand EU this month). Ott syncs daily spend from Meta and deducts it from the balance automatically. You see the remaining budget in real time — like a prepaid card.
Does it support multiple currencies?
Yes. Each brand tracks its budget in its own currency. If Brand EU allocates in EUR and Brand LATAM in USD, each tracks independently in its native currency.
When do overdraft alerts fire?
Alerts trigger when spend approaches the budget limit at a configurable threshold. You can set them at 80%, 90%, or any level that works for your workflow.
Can clients see their budget balance?
Yes. Viewer seats include budget balance visibility. Clients see how much of their allocation has been spent and how much remains — in real time.
What happens when an account gets banned and spend shifts?
Budget is tracked at the brand level, not the account level. If account 003 stops spending and account 004 picks up, the brand balance stays accurate because it aggregates all accounts under that brand.
Does budget tracking integrate with fee calculation?
Yes. If your agency fee is a percentage of ad spend, the fee calculation updates automatically as spend accrues against the budget. Both the spend and the fee are visible in the same dashboard.
Built for the work
you actually do.
The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.