See every creative. Compare side-by-side. Without opening Ads Manager.
Media buyers spend hours jumping between Meta Ads Manager and analytics tools just to see how their creatives are performing. Ott brings every creative into one dashboard — with side-by-side comparison, performance metrics tied to each creative, and AI-powered analysis. Stop screenshotting Ads Manager.
You're A/B testing ads but you can't see them.
Meta Ads Manager shows you numbers. It doesn't show you the actual creative alongside those numbers. You're switching tabs, screenshotting, and pasting into spreadsheets just to compare what's working.
Tab-switching tax
You jump between Ads Manager, your analytics tool, and a spreadsheet every time you need to compare creative performance. By the time you finish, the data is stale.
Blind A/B testing
You run 20 ad variants but judge them by CTR alone. The high-CTR creative might have a terrible hook, and you can't see it until you manually open every ad in Ads Manager.
Performance is invisible
CTR, CPM, ROAS — all numbers, no visuals. You can't see which visual element (headline placement, CTA color, image angle) is driving the performance difference between variants.
What changes when you see creatives with their data.
One dashboard. Three views.
Creative Analysis is built around three surfaces — each designed for a specific workflow. Top Creatives gives you the high-level view. Analysis View is the deep-dive. Compare View puts any two creatives side by side.
Top Creatives
The overview. See every creative across every campaign, sorted by spend, CTR, or CPJ. Spot your top performers at a glance — no clicking through 50 ad sets in Ads Manager.
Analysis View
The deep-dive. Every panel loads independently, so you see funnel metrics and creative thumbnails immediately while the full view populates around you. Spend vs Thumbstop charts, CPJ comparisons, audience spend breakdown, and billing-model filtering. Spot the underperformers before they cost you money.
Compare View
Pick any two creatives and compare them side by side. Performance metrics tied to each visual. See exactly what's different — headline, CTA, image, or format — and which version wins.
All your creatives. One dashboard.
Ott pulls every creative from every campaign across all your Business Managers. Side-by-side comparison, performance overlay, and creative timeline — all without logging into Meta.
Connect Meta Ads
Link every Business Manager. Ott pulls all active and historical creatives across every campaign and ad set — no per-BM limits.
Creative Dashboard
Every creative appears in your brand portal, sorted by campaign. See the visual thumbnail, headline, CTA, and all performance metrics in one view — with each panel loading independently so you see data instantly.
Side-by-Side Compare
Select any two creatives and compare them side by side. Performance metrics tied to each visual. See exactly what's different.
Performance Timeline
Track creative performance over time. See fatigue patterns, seasonal trends, and when to refresh. Compare against historical winners.
Everything you need to analyse creatives
Per-panel streaming, side-by-side comparison, performance overlay, creative timeline, audience spend breakdown, billing-model filtering, and AI-powered analysis — all in one dashboard.
Inside the Analysis View.
The Analysis tab is the deep-dive surface where you inspect a single creative's full performance profile. Four improvements make this the fastest way to understand what's working.
Per-panel streaming
The Analysis tab previously fired ~8 heavy queries — creative passes, audience data, geography hierarchy walks — and blocked on all of them before rendering anything. Now each panel is an independent async section behind its own Suspense boundary with a pulsing skeleton fallback. Fast panels like funnel metrics and the thumbnail-laced creative table render in seconds while slower ones like geography hierarchy continue loading in the background. You see useful data immediately instead of staring at a blank screen.
Audience spend breakdown
A dedicated panel showing spend broken down by audience segment within the selected date range. See which audiences are driving budget consumption — are your lookalikes outperforming your interests? Is a retargeting audience eating 60% of spend with 0 conversions? Stop guessing and start reallocating.
Billing model filter
Filter the entire Analysis view by billing model — CPA, CPM, or other pricing models — so you're comparing creatives on a consistent basis. A CPM-optimised creative with a low CPM isn't necessarily better than a CPA-optimised one with a higher CPM. The billing filter makes the comparison apples-to-apples.
Creative thumbnails
The creative listing inside the Analysis tab now shows actual preview thumbnails pulled from Meta's CDN alongside every metric row — not just text labels. Visually identify which ad is which without opening Ads Manager. See the image, headline, and CTA inline with spend, CTR, and CPJ.
Related features & comparisons
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Head-to-head comparison: full agency platform with creative analysis built in vs. standalone ad buying tool with per-spend pricing.
Questions about creative analysis.
Can Ott show video previews or just static thumbnails?
The Analysis tab shows static thumbnail previews pulled from Meta's CDN for every creative in the listing. Video creatives display their thumbnail frame alongside all performance metrics. For full video playback, you can click through to Ads Manager — but the thumbnail is usually enough to identify which variant you're looking at and compare performance at a glance.
How fast does the Analysis tab load with streaming?
Fast panels like funnel metrics and the creative table (with thumbnails) typically render in 2—5 seconds. Slower panels like geography hierarchy and full audience breakdowns stream in behind a pulsing skeleton placeholder. You see useful data immediately — no more waiting 15—30 seconds for all 8 queries to complete before anything appears.
Does the audience spend breakdown work with lookalike audiences?
Yes. The audience spend panel shows spend broken down across all audience segments — interests, lookalikes, retargeting, and custom audiences. If you're running the same creative across multiple audiences, you'll see exactly how spend distributes between them within the selected date range.
Can I compare billing models across campaigns?
The billing model filter lets you isolate the Analysis view to a single billing model (CPA, CPM, etc.) so all creatives in the view are compared on a consistent pricing basis. You can't directly compare CPA and CPM campaigns side by side in the same filtered view — the filter is designed to keep comparisons apples-to-apples.
Does this replace Meta Ads Manager for creative review?
For performance review — yes. You can see every creative with its metrics, compare variants, detect fatigue, and analyze audience spend without opening Ads Manager. For creating new ads, editing copy, or changing placements, you still use Ads Manager. Ott eliminates the review and analysis time. It doesn't replace the creative builder.
How many creatives can the Analysis tab handle?
The Analysis tab handles every creative across every connected Business Manager. With per-panel streaming, performance scales with panel complexity — not total creative count. Even agencies running thousands of creatives see the first panels render in seconds while the full dataset streams in progressively.
Stop screenshotting Ads Manager. See your creatives.
The only Meta PPC analytics platform with creative analysis and side-by-side comparison built in — not bolted on. Per-panel streaming, inline creative thumbnails, audience spend breakdown, and billing-model filtering. Every creative, every campaign, one dashboard.